By Kimberly Gerber
I know many of you just said . . .”What???” When it comes to getting noticed, bragging is a big deal! You’ve got to be willing to self-promote if you want to be promoted, or selected, or elected. Self-promotion is the act of promoting yourself and it doesn’t have to be obnoxious. In fact, graceful self-promotion will build self-confidence, your personal brand and help you achieve more in your career. There is an art to effective self-promotion, which is why we’re going to explain how to effectively use self-promotion to propel your personal brand image and get you noticed!
1. Send Updates – This is the easiest way to start getting noticed. An update can be a simple email to your leadership team sharing some great news regarding the progress you’re making on a project, a project’s completion, results of an initiative, etc. Updates like these keep your leadership in the loop and let’s them get some good news. Plus, your leadership might share it further with other members, which further promotes your accomplishments.
2. Seize Opportunities – When the opportunity presents itself, be prepared to share some positive and impressive information about yourself. Too often we think that our work should speak for itself, but it’s not always obvious to those around us. So, if we want to get noticed, we’re got to talk about it. Don’t worry; you don’t have to be obnoxious. A short and simple statement is all it takes sometimes to create a positive impact. An example would be running into someone on your leadership team or a desirable client and they ask, “How are you doing?” Don’t just reply, “Doing well, how are you?” Instead say, “Doing great – I just finished a 6 mile training run. ..It’s going to be a great day,” or “Fantastic– we just launched the new company website and everyone is thrilled with the initial response!” Then you’d follow up with “how are you doing?” Did you notice how short and to-the-point that was? That’s all it takes to create an impact, and there’s no need for more unless asked.
3. Accept Compliments Gracefully – When someone compliments you, say “thank you.” Too often people deflect or, even worse, reject compliments. When a compliment is deflected or rejected it makes the compliment giver feel affronted. Meaning, they were insulted in return for their compliment. A simple and gracious “thank you” will do wonders for your interactions. Also, be sure not to down-play or self-deprecate yourself. Downplaying a compliment such as “great job on this” would be something like, “It was nothing.” A response like this communicates that you don’t value your own contributions. A self-deprecating remark would be something like, “Anyone could have done it.” This again takes the value away from your contributions and will damage your own self-confidence. Instead just say something like, “Thank you, I appreciate your saying that.” This is a more productive way to accept a compliment and it shows appreciation to the person you’re talking with. Talk about a completely different interaction experience!
Practicing these three techniques will help you promote your accomplishments in a graceful way. It’s so easy that you can begin today. And don’t be surprised at how fast you start getting noticed.
If you’d like to meet with communications experts and learn more about self-promotion and getting noticed, sign up for our next 3-Day Intensive Workshop.